Branding and web design, AI implementation, paid campaigns and internal systems, all in one team, on a monthly fee. No upfront investment, no meetings to request work, no account manager in between.
You always speak to the people doing the work.
There is no account manager carrying your brief to someone else, no layers between the people deciding and the people executing, and no budget inflated to pay for overhead. We are a small agency by choice: we take on a limited number of businesses at a time and work on one request at a time, because that is how the standard stays the same from the first client to the last.
What we do is not only the visible part. A beautiful brand on top of a disorganised business is still a disorganised business. So the work runs from identity and the website through to the automations that handle what nobody wants to handle, the campaigns that bring demand, and the internal systems that make a company operate better, not just look better.
Each one solves a different problem and they all lean on each other. You can hire just the first. Most people end up needing more than one.
Identity, website, landing pages and every design request that comes up afterwards, without a new quote each time. The site is not delivered and forgotten: it keeps being worked on for as long as the subscription is active.
AI applied to how the business actually runs, not to a demo. Agents that answer, qualify and reply; automations that connect the form to the CRM, to email and to invoicing; workflows that take repetitive work off people. Visibility in AI search belongs here too, but it is the small part.
Campaigns on Meta and Google: account structure, audiences, creative, budget and a monthly read of what happened. Connected to the pages we build ourselves, which avoids the classic problem of paying for traffic to a page that does not convert. Ad spend is paid directly to the platforms.
How the business works on the inside: what happens when an enquiry arrives, who does what, where the process stalls, and what should be written down and is not. Redesigning methods and internal systems is not done through written requests in a queue: it is done by talking. That is why this area is sold separately.
Creative execution works well in a queue of written requests. Reorganising how a company works does not. Pretending otherwise would mean selling you a model that is comfortable for us and bad for you.
Branding & web design, AI implementation and media buying. Everything that is execution, delivered on a monthly subscription.
Systems & consulting. Diagnosis, process design and follow-up, through real conversations, not a queue of requests.
It does not start with design. It starts by understanding where the business is today and what is missing, because half the websites that go wrong had already failed before anyone opened Figma.
Where the business stands today: how customers arrive, what already exists, what stalls, and where money is lost without anyone noticing. Without this phase, everything else is guesswork.
Priorities in order, not a wish list: what gets built from scratch, what gets fixed, what gets automated and what waits. It goes in writing, so we can disagree early.
Brand, site, automations and campaigns, one request at a time, with whatever brings results fastest shipping first. You see the work moving; we do not disappear for three weeks.
Publishing, measurement installed before the first visitor, and checks on what matters: speed, forms, integrations, campaigns delivering. No surprises the following week.
This is where the subscription pays for itself. Every month: read the data, fix what is not working, build the next thing. A living site is worth more than a new one.
A psychology practice in Ermesinde and a safari operator in Kenya have nothing in common, except that both need the person on the other side to understand, trust and go ahead. Two of these businesses are ours, built and run by us: the methods described here were tested first with our own money.
All three are monthly fees with a contract and no upfront investment. What changes between them is the scope of work and the length of commitment.
For anyone who needs to be online properly, without spending two thousand euros in one go.
24-month contract
For anyone who does not want to think about it again. Site, brand and whatever comes up, handled every month.
12-month contract
For anyone who wants more demand than the demand that shows up on its own.
12-month contract · ad spend paid separately, directly to the platforms
A separate decision, with a separate price. You can have only this, or have it alongside a Build plan. What does not exist is a version of this pushed as a fourth rung on the same ladder.
If what you need is execution, start with the Build track. If the problem is how the company works on the inside, start here.
Book a first conversationSo there are no misunderstandings halfway through the month, none of this is included in any plan:
We reply to any request within 48 business hours. Most requests are delivered within a few business days. A full website or an identity from scratch takes longer and is broken into deliveries, so you see work shipping from the first week instead of waiting a month for a file.
You can leave as many requests in the queue as you like. We work on the first until it is delivered, and only then move to the next. That is what keeps the same level of attention on everything, instead of having five things half done at once. You can reorder the queue whenever you want.
They do, and we would rather explain why than hide it. Twenty-four months on Essential, twelve months on Complete and on Complete & Campaigns. The bulk of the work happens in the first month, when the site is built, and the monthly fee only recovers that investment over the course of the contract. In exchange you pay nothing upfront, when a site like the one in Essential would cost several thousand euros in one go.
Once the term ends, you continue month to month and cancel whenever you want, with an email. The Advise track has no minimum term at all.
You do. The domain is yours, the brand files are yours, the site is yours, and the account access (Google, Meta, automation tools) is in your name from day one. If you leave, you leave with everything. We do not hold anything back as a way of keeping you.
Build is execution: brand, web, AI and campaigns, on subscription, with written requests and no mandatory calls. Advise is consulting: understanding and redesigning how the company works, which requires scheduled conversations and does not fit in a request queue.
They are independent decisions. Some clients have only Build, some have only Advise, and some have both because the diagnosis showed the problem was not the website.
On the Build track, no. Requests are written and handled asynchronously, which respects your time and ours. We talk on a call when it genuinely makes a difference: at the start, or when there is a big decision on the table. On the Advise track it is the opposite: the scheduled sessions are the service.
Any size and any sector. What matters is not size, it is having someone on the other side with decision-making power and the will to change something. We are based in Porto and work with clients wherever they are. The projects we have done range from a psychology practice to safari operators in Africa.
That is normal, and it is the most common case. Write to us explaining what is going on in the business, in the words you would use with a friend. We will tell you what we would do first, even if the honest answer is that you do not need to hire anything yet.
Mafalda Santos is a clinical psychologist (licence 32022) who sees adults in Ermesinde, in Gandra, Paredes, and online. Her practice draws on Cognitive Behavioural Therapy, Schema Therapy and Emotion-Focused Therapy, and is organised around concrete difficulties: anxiety and stress, burnout, depression, self-esteem, relationships and emotional regulation.
The site follows the order in which questions occur to someone seeking help for the first time: what you are feeling, how therapy works, who the psychologist is, where the sessions happen and how to book. The FAQ answers, in plain language, the objections that stop people taking the first step, and the booking button is always one click away, anywhere on the page.
In 2026 Google campaign management was added, on a deliberately small budget, targeting people looking for therapy in the areas where she practises. The landing pages are the site's own, which avoids paying for traffic to a page that does not convert.
psimafaldasantos.ptSource: Google Ads and the practice's booking records, August 2026, the first full month of campaigns. Before that month no campaigns were running. The cost of acquiring each new client is recovered in the first session, and everything after that is margin.
Twiga Expeditions organises tailor-made expeditions in Tanzania and Kenya. Nothing is sold as a fixed package: the traveller says who they are going with, when, and what they hope to see, and the itinerary is designed from there. The site is written in English, for the international market that books directly with the operator.
The work started before the website: market research, an identity built from scratch, and a reorganisation of the internal systems, from email to the day-to-day working tools. Only then was the site designed. The pages are organised by country and by itineraries that serve as starting points, not fixed products. There is a month-by-month planner showing where the migration will be and how each park behaves at each time of year, which is the information someone actually needs to decide when to travel. The custom trip request uses a long form that qualifies instead of putting people off.
twigaexpeditions.com
Wildebeest Safaris has operated safaris in Kenya and Tanzania since 1997. It works through fully customisable itineraries, from modest budgets to luxury, and adapts to families, couples or solo travellers. The stated focus is wildlife observation, with game drives and boat safaris.
As with Twiga, the scope went beyond the website: market research, an identity from scratch, and a tidy-up of the internal systems, including the email migration. The site presents itinerary collections organised by country and by interest, with the most requested routes featured at the entrance. The tailor-made trip request is made through a form, with country of origin selection, and the pages are built for search in English, which is the language of people looking for this kind of trip.
wildebeestsafaris.comSource: Wildebeest Safaris enquiry and booking records. The comparison baseline is the three months before the work, from November 2025 to January 2026. These are different times of year, which is worth bearing in mind in a seasonal sector. One in four enquiries converting into a booking is a lot, in a sector where the decision is expensive and slow.
